As the head of design for the Fujifilm X-series we have a lot to thank Masasumi Imai for.
He’s overseen the design development of all models including the original X100, the X-E2 and, his own personal favourite, the X-T1. During the very busy photokina 2014 show we were able to grab 15 minutes with Imai-san to ask him about his inspiration, the current range and what we can hope to see in the future.
On a day-to-day basis what does your job involve?
Every day I think about design. I am in charge of the exterior design team, comprising five product designers and three GUI designers.
When an X-series camera is designed, what comes first, the interior design or the exterior?
Normally, designers will start by sketching the design of a camera, but Fujifilm is completely different to other companies. All three teams will meet; the brand team, the design…
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