Interview with Mr Soga – the man responsible for the XF lens roadmap

The Fujifilm Blog

Mr Soga Mr Soga holding an X-Pro1 with XF16-55mmF2.8

The best thing about the CP+ show last month was getting access to people I wouldn’t normally have access to. One individual I was particularly excited about meeting and interviewing was Mr Soga – the man behind arguably the best part of the Fujifilm X system – the lenses.

We spoke about the new XF16-55mmF2.8 lens, as well as the roadmap update that was announced on the 10th February 2015. Here’s how the interview went:

Could you tell us what your job covers generally?

I am in charge of the lens product brand.

Ok, so are you responsible for the lens roadmap in general and final signoff to which lenses are added?

Yes, I am.

Starting with the newest lens to hit the streets, what was the overall goal when creating the XF16-55mm lens?

Our goal was simply to achieve the best image…

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